A new campaign designed to help British public choose a healthy happy puppy!

Meg Mathews & Anais with OscarTV Vet, Marc Abraham, with celebrity support, is launching a new campaign designed to help the British public choose a healthy happy puppy. This campaign wants to educate potential owners about the cruel trade of puppy farming and make sure that they ONLY buy from a reputable and honourable breeder.

Where's Mum? has already gained a lot of exposure with Lydia and Debbie from TOWIE launching the campaign on Channel 5's Live with Gabby. The Where's Mum? campaign is also part of their Mother's Day feature in the Sunday Mirror's Celebs on Sunday.

It has also been featured in the Mail Online for Mother's Day with Meg Mathews and her daughter Anais, along with their beautiful Boston Terrier Oscar. After their own distressing experience they are helping to highlight the need to ask "Where's Mum?". You can read the full article here.

The Where's Mum? Campaign

These days it's never been easier to get your hands on a new puppy. But how can you be sure that this tiny ball of fluff will grow into a happy and healthy dog and live to a ripe old age of sometimes sixteen years old?

Well a combination of cute and convenience culture means prospective dog owners are finding themselves helplessly lured into pictures of little balls of fluff that they can take home, feed, play with, and look after for the rest of the dog's happy and healthy lives.

Lydia and Debbie from TOWIESadly the reality is far from either cute or fluffy with well meaning dog lovers ending up with a depressed, sick, diseased puppy that doesn't resemble its picture or breed it's advertised as.

These puppies are typically born on puppy farms – commercial breeders that put profit before welfare mass producing sick pups to sell from outlets such as pet shops, websites, free newspaper adverts, even motorway service stations and dodgy car parks.