What to do if I become suspicious?

Don’t be afraid to report it

Prospective buyers who suspect they are meeting a puppy farmer or agent should never agree to purchase the puppy – this simply fuels the trade, causing even more puppies and breeding bitches to suffer.

Instead they should report the incident to their local authority or Consumer Direct on 08454 04 05 06.

If you suspect that a breeder is a puppy farmer, contact your local authority, who will be able to investigate.

Be suspicious of a puppy farmed pup if:

Mum isn't there
(she's most likely miles away on cruel puppy farm)

You're told mum's
at the vet,
been run over, sick,
basically anywhere else

Price is either
very cheap
or very expensive

Pup is being
sold in a pet shop
or garden centre

Only buy a puppy if:

You can see puppy
interacting with mum

It’s a
breeder recommended
by the Kennel Club
(preferably Assured Breeder)

It’s a rescue centre that’s a
registered charity