Where's Mum?

A new campaign designed to help British public choose a healthy happy puppy!

Meg Mathews & Anais GallagherTV Vet, Marc Abraham, with celebrity support, is launching a new campaign designed to help the British public choose a healthy happy puppy. This campaign wants to educate potential owners about the cruel trade of puppy farming and make sure that they ONLY buy from a reputable and honourable breeder.

Where's Mum? has already gained a lot of exposure with Lydia and Debbie from TOWIE launching the campaign on Channel 5's Live with Gabby. The Where's Mum? campaign is also part of their Mother's Day feature in the Sunday Mirror's Celebs on Sunday.

It has also been featured in the Mail Online for Mother's Day with Meg Mathews and her daughter Anais, along with their beautiful Boston Terrier Oscar. After their own distressing experience they are helping to highlight the need to ask "Where's Mum?". You can read the full article here.

The Where's Mum? Campaign

These days it's never been easier to get your hands on a new puppy. But how can you be sure that this tiny ball of fluff will grow into a happy and healthy dog and live to a ripe old age of sometimes sixteen years old?

Well a combination of cute and convenience culture means prospective dog owners are finding themselves helplessly lured into pictures of little balls of fluff that they can take home, feed, play with, and look after for the rest of the dog's happy and healthy lives.

Lydia and Debbie TOWIESadly the reality is far from either cute or fluffy with well meaning dog lovers ending up with a depressed, sick, diseased puppy that doesn't resemble its picture or breed it's advertised as.

These puppies are typically born on puppy farms – commercial breeders that put profit before welfare mass producing sick pups to sell from outlets such as pet shops, websites, free newspaper adverts, even motorway service stations and dodgy car parks.

Bringing an End to Puppy Farming

The Issue
Puppy farming is the mass commercial production of puppies purely for profit and without any thought for the health, welfare and quality of life of the puppy and its parents. Pup Aid is determined to bring about an end to this cruel and unnecessary practice.

Kept in horrific conditions, puppies are usually unvaccinated, sent long distances cross country and sold en masse – usually poorly and riddled with painful disease – to pet shops, private dealers, and for both sale and re-sale through various websites.

Read more: Bringing an End to Puppy Farming

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Only buy a puppy if:

  • You can see puppy interacting with mum
  • It's a breeder recommended by the Kennel Club (preferably Assured Breeder)
  • It's a rescue centre that's a registered charity

Be suspicious of a puppy farmed pup if:

  • Mum isn't there (she's most likely miles away on cruel puppy farm)
  • You're told mum's at the vet, been run over, sick, basically anywhere else
  • Price is either very cheap (£100-£350) or very expensive (£2000-£7000)
  • Pup is being sold in a pet shop or garden centre
  • Pup is sold from website, Friday Ad, motorway service station, pub
  • You're offered free delivery